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Venue

Buena Vista Palace & Resort
1900 E. Buena Vista Drive
Lake Buena Vista, FL 32830

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Friday, November 5, 2010

9:15 AM - 10:00 AM

UTILIZING CUSTOMER RESEARCH TO HELP FORM YOUR LOYALTY STRATEGY

Andrew Davidson, SVP/Chief Insights Officer, MINTEL COMPEREMEDIA
Charitie Dantis-Gayo, Senior Manager, Global Marketplace Insights, AMERICAN EXPRESS

In this environment consumers expect rewards programs to be compelling, targeted and redeemable but new regulations are putting a squeeze on industry profits.  In this session you’ll hear about:

  • The implications of the latest research on consumer attitudes towards rewards programs
  • The rewards landscape through the lens of direct marketing and showcase some of the most innovative programs that have actively embraced the changing consumer
  • A focus on American Express Zync
  •  Insights into how rewards programs will need to evolve to stay relevant in today’s marketplace

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