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Venue

Buena Vista Palace & Resort
1900 E. Buena Vista Drive
Lake Buena Vista, FL 32830

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Friday, November 5, 2010

10:30 AM - 11:15 AM

CASE STUDY: FROM NWA WORLDPERKS VISA TO U.S. BANK FLEXPERKS VISA; MARRIAGE, DIVORCE AND LIVING HAPPILY EVER AFTER

Bob Daly, SVP, Retail Payment Solutions, U.S. BANK

Learn how U.S. Bank leveraged the core principles of loyalty marketing and 15 years of customer data to create award winning FlexPerks Visa. Bob Daly will share his experiences with the Northwest Airlines Card program transitioning to Delta, and the take-away lessons about loyalty management principles that made that experience work.

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