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Venue

Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140

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Thursday, April 28, 2011

2:20 PM - 3:05 PM
Track: Card Trends and Opportunities View Track

NEW OPPORTUNITIES IN DIRECT MARKETING

David Cooney, VP, Market Research PM, WELLS FARGO CARD SERVICES
Andrew Davidson, SVP/Chief Insights Officer, MINTEL COMPEREMEDIA

This session will look at emerging opportunities in direct marketing as card issuers adapt to a shifting landscape. The presentation will assess the implications of the latest trends and innovations in direct marketing with insights spanning multiple channels including direct mail, email, online and print advertising. It will include a fascinating discussion with Wells Fargo about how the bank’s direct marketing strategy has evolved over the past two years and how it continues to utilize direct marketing as an important part of an expanding marketing mix.

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