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Venue

Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140

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Thursday, April 28, 2011

3:30 PM - 4:15 PM
Track: Card Trends and Opportunities View Track

KEY INSIGHTS ON THE U.S. AFFLUENT

Nick Talwar, Head of Consumer Credit, North America, VISA, INC.

Affluent consumers are among the savviest and most sought after customers for financial institutions.  An informed approach is essential for success in delivering relevant products that will attract and retain this highly desirable market segment.   This presentation will reveal insights gleaned during one of the most comprehensive studies of global affluent lifestyles and preferences to date.  The research defines and sizes the affluent opportunity with a focus on identifying and understanding affluent sub-segments in the U.S. The session will use key findings on customer product and experience dimensions to discuss how to create a highly customized approach to meet the needs of the affluent consumer and sub-segments within.

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