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Venue

Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140

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Thursday, April 28, 2011

2:20 PM - 3:05 PM
Track: Loyalty and the Customer Experience View Track

TARGETED LOYALTY STRATEGIES FOR THE NEW CONSUMER

Chuck Christianson, VP, Sales and Account Management, AFFINION LOYALTY GROUP
Samantha Wallace, Value Management Executive, Consumer and Small Business Banking, Rewards, BANK OF AMERICA

While economists proclaim that the Great Recession officially ended in June of 2009, its deep effect on the consumer mindset is still well-entrenched. Baby Boomers, Gen Xers and Millennials all have distinct personas, and the new economy is eliciting specific behaviors. In this presentation, you’ll receive perspective on the behaviors and preferences of these consumers, based on their demographics. You’ll hear how this data can be used to engage customers, and the communications vehicles that may best enable durable customer loyalty.


Track sponsor:
Affinion Loyalty

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