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Venue

Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140

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Thursday, April 28, 2011

3:30 PM - 4:15 PM
Track: Loyalty and the Customer Experience View Track

DEBIT REWARDS - ONLY THE INNOVATIVE SURVIVE: A VIEW FROM SOVEREIGN BANK/SANTANDER

Eduardo Tobon, CEO U.S. Cards & Payments Division, SOVEREIGN BANK – SANTANDER
Jonathan Silver, President and CEO, AFFINITY SOLUTIONS

Innovation is a requirement not only for debit card issuers to differentiate, but to survive. Come hear how one bank is re-writing the rules for debit rewards. This presentation will cover paradigm-changing initiatives for engaging cardholders that embraces a combination of approaches including:

 

  • Debit loyalty mobile applications
  • Social networking applications for debit loyalty
  • Innovations in debit conversion
  • How sweepstakes can be effectively used to drive consumer engagement
  • Personalized merchant deals for cardholders
  • Segmentation that matters


Track sponsor:
Affinion Loyalty

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