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Venue

Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140

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Thursday, April 28, 2011

4:20 PM - 5:05 PM
Track: Loyalty and the Customer Experience View Track

CASE STUDY: TOOLS TO HELP CONNECT WITH YOUR CUSTOMERS

Sanjay Gosalia, Director of Acquisition, DISCOVER

Discover Card began cashback rewards and no fees in the 1980s, and with the launch of two initiatives, Discover entered a new frontier of card customization and loyalty development. CardBuilder gives prospects the ability to make customized card choices and enables them to better understand the trade-offs that come with their decisions.  Through online technology platform, CardBuilder provides prospects greater transparency, more control and higher number of permutations to customize their rewards, product and offer.  Share Discover gives cardmembers the ability to share their affinity and experiences to additional prospects through an easy-to-use platform that is integrated across multiple channels.  Hear how these two technologies deepens engagement with existing cardmembers and prospects alike to drive an upward spiral of loyalty. 

 

Track sponsor:
Affinion Loyalty

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