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Venue

Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140

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Thursday, April 28, 2011

4:20 PM - 5:05 PM
Track: Emerging Payments View Track

MOBILE AT THE POINT OF SALE

Workshop Leader: Michael Hemsey, President, KOBIE MARKETING, INC.
Panelists: Christopher Bond, Group Head - Global Lead, Cardholder Solutions, MASTERCARD WORLDWIDE
Joyce Chen, Head of Loyalty Solutions, ACXIOM
Jeff Mullen, CEO, DYNAMICS INC.

This panel of experts will examine the power of communications and engagement via mobile devices that ultimately translates into brand affinity and incremental transactions. Furthermore, they’ll discuss the pros and cons of using handsets as payment vehicles, either within the financial institution network or outside the traditional framework – giving you insights that lead to transformation within your organization and a better, more engaging experience for your customers.

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