Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140
Thursday, April 28, 2011
RE-EVALUATING YOUR CARD PRODUCT OFFERINGS IN A POST-DURBIN ENVIRONMENT
In early November 2010, Chase was the first large bank to announce that it will stop issuing new debit rewards cards as of early 2011. With both the CARD Act and the Durbin Amendment now in effect, card issuers of all types and sizes are attempting to determine how best to approach their entire product offerings. This presentation will address the impact of regulation and the steps various issuers are taking to preserve profitability. This will include details about new and increased card and bank fees, changes to reward programs, and new account offerings.
Based on detailed industry data and key insights shared by a large card issuer, this session will describe which issuers are doing what, how issuers view the card industry going forward, and offer suggestions for how issuers can adapt and still generate revenue in this new regulatory environment.