Download Brochure

Venue

Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140

Share |

Thursday, April 28, 2011

3:30 PM - 4:15 PM
Track: Regulatory Reform View Track

THE CARD ACT: WHERE ARE WE TODAY?

Pat Foel, Group Head, Global Marketing Knowlege Center, MASTERCARD ADVISORS
Additional Speaker to Be Announced

In addition to concerns from banks about card marketing and revenue, the regulation required enormous resources to implement administrative and back-end changes. This session will take a holistic view at the short- and long-term impact of the CARD act, more than one year after its implementation. Topics covered will include how the CARD Act has impacted:

  • Card marketing
  • Card product performance
  • Revenue and growth
  • Personnel and resources management
  • Customer loyalty and satisfaction

>> Submit a question to this session's speakers

>> Return to Agenda