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Venue

Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140

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Friday, April 29, 2011

10:15 AM - 11:00 AM
Track: Card Trends and Opportunities View Track

BUSINESS CARDS RISE AGAIN: HOW TO TAP THIS PROFITABLE MARKET WISELY

Moderator: Campbell Edlund, President, EMI STRATEGIC MARKETING
Panelists: Brian Connolly, COO, ROYAL BANK OF SCOTLAND GLOBAL TRANSACTION SERVICES
Jay Pittroff, SVP, Commercial Card Product Director, HUNTINGTON BANK
Additional Panelists to be announced

Business credit card marketing is on the rise again.  To take advantage of this important market, banks must rethink how small and middle market business are now using their cards - recognizing their changing needs and understanding what they want, and need, in a commercial card.  In this session we will hear from leaders in the business card space in order to learn:

  • what is working to attract new business customers
  • how the landscape has changed...and how growth is accelerating for the banks that have re-engaged in card marketing
  • strategies to grow cross-sell and activation card usage

Card Trends and Opportunities Track Sponsored By:

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