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Venue

Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140

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Friday, April 29, 2011

11:05 AM - 11:50 AM
Track: Loyalty and the Customer Experience View Track

BUILDING A SUCCESSFUL DEBIT STRATEGY IN A NEW OPERATING ENVIRONMENT

Moderator: Lillie Platko, VP, Debit Product, MASTERCARD WORLDWIDE
Jon Groch, SVP, FIFTH THIRD BANK
Whitney Stewart, SVP, SUNTRUST

Debit continues to be the payment type of choice for consumers, but in today’s evolving operating environment, most banks can no longer rely on the debit-business-as-usual approach. An evaluation of bank debit strategies is already under way as key drivers of the future landscape slowly come into focus. For banks, optimizing their debit programs and maintain strong customer relationships is integral.

This panel discussion will cover:

  • An approach to re-evaluating your debit program in a new operating environment
  • Tangible strategies to optimize debit programs in a new operating environment
  • Key elements of robust and successful debit programs

 

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