Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140
Friday, April 29, 2011
THE INTERSECTION BETWEEN SOCIAL MEDIA AND PAYMENTS
Business is not as usual anymore. The recent sea change in consumer behavior – caused by phenomenons like GroupOn, Facebook, and Twitter – has put many issuers and banks at odds with the demands of an increasingly socially-oriented constituency. Uninformed and, perhaps, antiquated institutions are failing to grasp the new and innovative technologies that would allow financial institutions and the public to reconcile this growing divergence. One such technology is helping banks and issuers embrace this behavioral shift and channel it into lucrative opportunities. This conversation will address the expectations of the emboldened 21st century consumer and how integrating features, such as social payments through Facebook and Twitter, and providing tools, like real-time payments analytics dashboard, the industry can harness this tidal shift for future prosperity.