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Venue

Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140

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Thursday, April 28, 2011

7:30 AM - 8:15 AM

BREAKFAST BRIEFING: SETTING THE SPARK - GOING ENTERPRISE-WIDE WITH YOUR REWARDS PROGRAM

Steven L. VanFleet, President & CEO, REWARDSNOW

Enterprise-wide programs have been around for a bit, and some institutions have them, but they have always been perceived as complex to implement. Recently, however, interest has re-sparked as they have become especially pertinent as a business strategy in light of the Financial Reform Act (and the pressure on profitability). We will walk you through how to go enterprise-wide with your rewards program so you can enrich your program for consumers while reaping many benefits: increasing revenue, satisfying and engaging customers and members, introducing new products + services, building loyalty through long-term, deeper relationships. We will illustrate how to design a full enterprise rewards matrix that incorporates all your products and services and ensure that your program is on-fire and ‘best of breed’.

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