Fontainebleau Miami Beach
4441 Collins Avenue
Miami Beach, FL 33140
Thursday, April 28, 2011
In early November 2010, Chase was the first large bank to announce that it will stop issuing new debit rewards cards as of early 2011. With both the CARD Act and the Durbin Amendment now in effect, card issuers of all types and sizes are attempting to determine how best to approach their entire product offerings. This presentation will address the impact of regulation and the steps various issuers are taking to preserve profitability. This will include details about new and increased card and bank fees, changes to reward programs, and new account offerings.
Based on detailed industry data and key insights shared by a large card issuer, this session will describe which issuers are doing what, how issuers view the card industry going forward, and offer suggestions for how issuers can adapt and still generate revenue in this new regulatory environment.
The Center for Responsible Lending, a consumer advocacy group will share an alternative to the industry perspective on the impact of credit card regulation. The presentation will include recent research results on post-CARD Act rates and mail activity. Also discussed will be the how business practices have been influenced by both economic factors, as well as regulatory reform.
In addition to concerns from banks about card marketing and revenue, the regulation required enormous resources to implement administrative and back-end changes. This session will take a holistic view at the short- and long-term impact of the CARD act, more than one year after its implementation. Topics covered will include how the CARD Act has impacted:
- Card marketing
- Card product performance
- Revenue and growth
- Personnel and resources management
- Customer loyalty and satisfaction
One of the first messages Treasury officials sent out about the aim of the Consumer Financial Protection Bureau (CFPB) was its priority to focus on the card industry. Regulators have made it clear that provisions would include limitations on certain card practices, and more rigorous enforcement procedures. This session will explain the structure of the CFPB , in particular the card marketing division of the CFPB , how the CFPB would be funded, how it will work with the bank regulatory agencies, and the power and overall mission of the CFPB. The session will also cover how the CFPB will supervise and examine issuers, as well as third-party service providers, and how its broad rulemaking authority could impact origination, marketing and servicing practices for the card industry.