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Venue

Bellagio Hotel & Casino
3600 Las Vegas Blvd South
Las Vegas, NV 89109

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Thursday, November 3, 2011

2:20 PM - 3:05 PM
Track: ATM View Track

THE CURRENT STATE OF THE ATM CONSUMER MARKET

William H. McCracken, CEO, SYNERGISTICS RESEARCH CORP.

What is the future of ATMs and financial kiosks? Many financial institutions are implementing deposit-making innovations such as check imaging and "envelope-less" deposits. This technology provides cost savings for financial institutions, and many believe it increases ATM deposit volume. Does remote deposit capture have implications for ATM deposit taking? Self-service ATMs and kiosks are emerging that allow a number of more advanced consumer activities such as teleconferencing with an institution representative or product specialist, enrolling customers in mobile banking, or adding minutes to prepaid phones. Will consumers use these machines to interface with a financial institution representative in real time? Will they use them in branches instead of tellers? How do consumers respond to low balance alerts at ATMs that warn them about possible overdrafts to their account? Having an understanding of the consumer perspective is essential for providers in designing and implementing ATM strategies.

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