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Venue

Bellagio Hotel & Casino
3600 Las Vegas Blvd South
Las Vegas, NV 89109

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Thursday, November 3, 2011

3:20 PM - 4:05 PM
Track: Debit View Track

SECURE REWARDS PROGRAMS THAT DELIGHT CUSTOMERS

Jason Blackhurst, SVP, Emerging Capabilities Executive, BANK OF AMERICA
Scott Grimes, CEO, CARDLYTICS

In tumultuous times, with revenue streams under pressure, what should a bank consider when thinking about merchant-funded rewards programs? This session will cover:

  • How to provide a superb consumer experience
  • Completely protecting consumer privacy and the bank’s transaction data in the process
  •  Tapping the rewards program’s revenue potential

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