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Venue

Bellagio Hotel & Casino
3600 Las Vegas Blvd South
Las Vegas, NV 89109

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Thursday, November 3, 2011

4:10 PM - 4:55PM
Track: ATM View Track

EXPANDING YOUR BANK BRAND WITH AN ATM OFF-PREMISE PARTNERSHIP – A CASE STUDY

Steve Karp, SVP, Enterprise Payments Strategy, SUNTRUST BANK
Malon Updike, Americas Director for Deployment, NCR

In this session, SunTrust will provide a case-study perspective on the ongoing ATM branding partnership it has leveraged since late 2008. SunTrust’s branding partnership is a critical element of its overall ATM distribution strategy, as these ATMs represent nearly 20 percent of its overall portfolio of 3,000 ATMs. Specific elements of the case study to be reviewed include:

  • The role ATMs play in acquiring and retaining banking relationships
  • Measures to assess current distribution strength and competitive positioning
  • Key partnership criteria
  • Methodology for analyzing and prioritizing local market deployments
  • Tactical deployment considerations
  • Ongoing key performance indicators
  • Strategic points of leverage

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