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Venue

Bellagio Hotel & Casino
3600 Las Vegas Blvd South
Las Vegas, NV 89109

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Friday, November 4, 2011

10:30 AM - 11:15 AM
Track: Prepaid View Track

INTEGRATING PREPAID INTO THE BANKING MIX

Shekhar Sahgal, VP, U.S. Markets Prepaid Product, MASTERCARD WORLDWIDE
Jon Groch, SVP, FIFTH THIRD BANK
Mark Ruthven, Director, Global Cards, WESTERN UNION

The total value of the branded prepaid card opportunity in the United States is expected to surpass $440 billion by 2017, according to The Boston Consulting Group. Growth in the public sector is anticipated to be a key driver of this rapid expansion, including products that promote financial inclusion. As this market continues to grow, banks must move quickly to integrate prepaid products, tools and solutions that capture the attention of the underbanked audience. Banks must also move quickly to implement strategies that position prepaid as a stepping stone to a traditional banking relationship. This session will cover:

  • Market opportunity for prepaid products, including strategies for reaching the underbanked
  • Tangible strategies for integrating prepaid into existing portfolios
  • Techniques for marketing to unique audiences with specific prepaid needs
  • Prepaid’s role in financial inclusion for diverse audiences

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