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Venue

Bellagio Hotel & Casino
3600 Las Vegas Blvd South
Las Vegas, NV 89109

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Friday, November 4, 2011

11:15 AM - 12:00 PM
Track: Debit View Track

MAKING LEMONADE OUT OF THE DURBIN LEMON

Tom Beecher, CEO and President, CARTERA COMMERCE
Chris Van Steenberg, SVP, CITIZENS FINANCIAL GROUP

 Out of the Durbin crisis comes the opportunity for banks to re-imagine how they fund rewards programs and drive revenue.  Innovative banks are focusing their attention on a key asset – their consumer transaction data – to tap the explosive growth of the merchant-funded deal market popularized by Groupon and other “daily deal” sites.  With the rise of merchant networks and new transaction-marketing platforms, banks are poised to grab a piece of the $400B merchant marketing market to offset interchange fee losses. Attendees will hear from industry experts and Citizens Bank to learn:

  • What bank rewards programs and revenue streams will look like when the dust settles on industry regulation
  • How banks can create new revenue streams by taking advantage of consumers trends towards daily deals and merchant-funded offers
  • Actionable recommendations for banks to use transaction marketing platforms and card-linking technologies in a secure way to generate revenue today

 

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