Embracing Consumer Choice in Payments
More ways to pay for things. More methods to get information. More channels to enable payments. Everyones talking omnichannel, afterall. Getting the attention of todays consumer can be complicated, given the vast array of products and services theyre faced with. And dont forget a new wave of consumer who has a completely different experience with financial services than the previous generation.
The consumer is the ultimate decision-maker. Whether they choose a mobile wallet, a rewards card, a prepaid card, a private label card or a merchant funded program, its really all about what they find value in and how it meets their needs.
So, how does any company in the cards and payments business stay on top of it all? How do they decide on the right payments mix, the technologies to invest in, the methods to communicate with consumers of all segments, with various ages, income levels and expectations? And all the while, balancing these needs with regulatory and operational mandates.
New this year
- The Women in Payments Leadership Exchange
- Credit Card Marketing Masterclass
April 22 -
Women in Payments Leadership Exchange
An event designed for the exchange of ideas and experiences among leaders as well as rising stars in this dynamic industry full of opportunities.
Presented during this informative workshop are invaluable perspectives from women in the trenches and those who have real world advice to share about coming up in the ranks.
April 23 -
Youll see prepaid in actionhow prepaid card issuers are applying the product to uses in everything from healthcare to payroll. And take a look into the future of prepaid, as innovations and technology developments get discussed among its developers.
Credit Card Marketing Masterclass
Start of Conference
This class is designed to help card issuers make the right choices related to card products, rewards, channels and consumer segmentation. Participants will have increased options and strategies to consider in this very challenging marketing and new product environment.
April 24 - 25
Keynotes and Breakout Sessions
Topics with sweeping implications get addressed, including EMV and interchange.
Get your tools and ideas from sessions that explore these four key themes:
- Loyalty and the Customer Experience
- Payments Analytics
- The Mobile Wallet
- Regulation and the CFPB