Starbucks: Gift Card, Mobile Order Strategies Paying Off
The Starbucks gift card is the foundation the coffee chain's mobile and rewards strategy, and for good reason. In 2013, one in eight Americans received a Starbucks gift card as a holiday gift. In 2014, it was one in seven.  more »
Image: Bloomberg News
Howard Schultz, chairman, president and CEO of Starbucks
New, experimental consumer marketing programs have played a significant role in the way technology has upended the payment business in recent years. And Visa is looking to get in on the action.  more »
The Federal Reserve System released a detailed vision for improving the speed of the U.S. payment system. It is latest step in a process meant to spur change at a time when the country has fallen far behind many nations that have adopted real-time payments.  more »
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