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InComm Clients Use Digital Gift Cards as Loyalty Programs
Merchants are leveraging their digital gift card platforms for quick digital promotions.
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Park Bank of Madison, Wis., is offering Buzz Points to provide consumers with bonus rewards for shopping at local merchants. more »
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A new malware botnet is using thousands of compromised computers to launch attacks on point-of-sale systems with the intent to steal card data, says a warning from security company FireEye. more »
Image: Bloomberg News
MasterCard Inc. has completed its acquisition of Pinpoint Pty. Ltd., an Australia-based loyalty and rewards service provider. more »
Priya Haji, CEO and co-founder, SaveUp
In SaveUp's first foray into the payments industry, the financial management provider is linking its reward program to PayPal's prepaid MasterCard to attract younger consumers. more »
Image: Bloomberg News
Loyalty programs can be a challenge because in Brazil's anti-coupon culture. Pizza Hut is overcoming this hurdle with a combined loyalty and prepaid card. more »
Bloomberg News
Howard Schultz
Starbucks may soon make the tools behind its successful m-commerce strategy available to other retailers. more »
Image: Bloomberg News
Facebook knows that if it misuses consumer data, it will scare its users off. But the social network also knows that by keeping consumers aware of what it is doing and giving them a chance to opt out, it can fundamentally change the way advertisers such as card issuers do business. more »
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Opinion
Most financial institutions and issuers of debit and credit cards, as well as merchant branded private label payment schemes, miss three key areas of due diligence in their return on investment (ROI) analysis of card-linked offers (CLO) programs: Incremental merchant results (Performance), Consumer offer targeting (Relevancy) and Merchant offers (Content). more »

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