Starbucks: Gift Card, Mobile Order Strategies Paying Off
The Starbucks gift card is the foundation the coffee chain's mobile and rewards strategy, and for good reason. In 2013, one in eight Americans received a Starbucks gift card as a holiday gift. In 2014, it was one in seven.
Image: Bloomberg News
Howard Schultz, chairman, president and CEO of Starbucks
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Image: Bloomberg News
New, experimental consumer marketing programs have played a significant role in the way technology has upended the payment business in recent years. And Visa is looking to get in on the action. more »
Dwayne Spradlin, CEO of Buzz Points
As he assumes the role of CEO of 'buy local' offers company Buzz Points, Dwayne Spradlin predicts that certain trends in technology and consumer habits will breathe life into a loyalty model that has stagnated in the past. more »
Image: Bloomberg News
Starbucks Corp., which now handles 16% of its U.S. sales through its mobile app, revealed today just how dominant its position has become even as it plots new features such as preordering. more »
An ALLTM coupon
Retail ATM operator Cardtronics Inc. is testing a system that takes location-based offers, which are typically linked to a card account or a mobile app, and makes them available to consumers who may prefer to pay with cash. more »
Westpac's payment tag
An older mobile-wallet technology is getting fresh attention at Westpac Bank in New Zealand, which wants to encourage people without the latest iPhone or Android handset to make contactless mobile payments. more »
Cyriac Roeding, CEO and co-founder of shopkick
Shopkick has launched its mobile commerce and rewards service in Germany with a group of the country's largest merchants. more »
Image: Thinkstock
Visa Europe is working with edo, a Chicago and Nashville-based card-linked marketing firm, to launch a pilot of edo's technology in the U.K. this year and eventually expand to other European countries. more »
Image: Bloomberg News
American Express Co. customers whose reward points are too meager for flights, ballet tickets or even a yoga mat are getting a new list of options: a McDonald's menu. more »
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