At first, Heartland Payment System Inc.s insistence it would give its merchant clients 100% of the savings from new, reduced debit-interchange rates sounded like a public relations move. But some observers werent convinced the processor would stick to its guns if that philosophy didnt equate to solid financial numbers.
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ISOs and agents are learning the power of merchant cash advances for differentiation, profit and retention. We explore that potential in this issue and also offer advice on whether to offer merchants an advance or a loan. Meanwhile, we look into vending machines as an opportunity for ISOs and conduct an inquiries into how ISOs and agents can nudge retailers toward data security. Last but not least, we urge ISOs to keep up with technology so that they can keep their clients informed.