Cadence Bank NA plans to issue new Discover debit cards to all of the bank’s debit cardholders during the second quarter of 2013, Riverwoods, Ill.-based Discover Financial Services announced Jan. 14.
Customers of the Birmingham, Ala.-based Cadence Bank will enter Discover’s signature debit program as well as its Buzz Points loyalty program through the Pulse network, Discover states in a press release.
Prior to deciding to issue the new Cadence-branded debit card to its clients, Cadence conducted a pilot test of the card with its employees in November and December of 2012, Discover says.
“We are providing Cadence with an exceptional signature debit alternative to entrenched industry models,” Dave Schneider, senior vice president of debit strategies for Discover, states in the release.
Schneider, also serves as president of Pulse, which manages Discover debit for its parent company.
Cadence Bank operates as a unit of Cadence Bancorp LLC in Houston, Texas and serves more than 100 locations throughout southeast.