The Electronic Transactions Association is remaining true to its original constituents in the acquiring business, even as it opens the doors to other types of companies, according to the trade groups CEO.
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Merchants and consumers are more mindful of security than ever, but there is still much work to be done to educate them on how to protect account data and prepare for the shift to EMV-chip cards. Fortunately, the industry has help. The ETA, which recently appointed Wells Fargo exec Debra Rossi as its president, is welcoming more technology companies to its ranks to help members adapt to the shifting competitive landscape.