Mocapay Inc. said last week that Micros Retail Systems Inc. would use the Boulder, Colo., vendor's technology to add mobile access to Micros loyalty programs.
Clients of Micros, a Weehawken, N.J., technology vendor to the hospitality industry, would be able to send their customers promotional text messages and will enable people to access loyalty accounts with mobile phones.
Mocapay's software "lets our customers enhance and leverage their existing point of sale equipment while also tapping into a new channel — the mobile channel — that reaches customers before, during and after a transaction," Lubodar Z. Olesnycky, Micros' president, said in a press release.