Heartland Rests Its Case On Why Durbin Dollars Go To Merchants

At first, Heartland Payment System Inc.’s insistence it would give its merchant clients 100% of the savings from new, reduced debit-interchange rates sounded like a public relations move. But some observers weren’t convinced the processor would stick to its guns if that philosophy didn’t equate to solid financial numbers.

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Merchants and consumers are more mindful of security than ever, but there is still much work to be done to educate them on how to protect account data and prepare for the shift to EMV-chip cards. Fortunately, the industry has help. The ETA, which recently appointed Wells Fargo exec Debra Rossi as its president, is welcoming more technology companies to its ranks to help members adapt to the shifting competitive landscape.