LevelUp Scores a Stadium Deployment in Kentucky

Junk food and beer are staples at every sports game, and the KFC Yum! Center in Louisville, Ky., is adding another one: mobile payments with SCVNGR's LevelUp.

Throughout the stadium, whether for a sports event or concert, attendees can pay at any of the 200 stores or stands with their mobile phone. Consumers also have access to LevelUp's loyalty program.

"The KFC Yum! Center is at the forefront of the mobile payment revolution by adopting LevelUp at massive scale throughout the arena," says LevelUp chief ninja (CEO) Seth Priebatsch, in a Nov. 15 press release. "Now anyone visiting the KFC Yum! Center can have a dead-simple way to pay and get rewarded for their loyalty. We're excited to be a part of such an innovative approach from Louisville's largest venue."

The stadium’s hospitality partner, Centerplate, incorporated LevelUp's system at every register.

"This partnership with LevelUp is a perfect example of our fan-focused approach: hospitality powered by technology,” says Greg Lesperance, chief information officer at Centerplate, in the press release.

Because LevelUp recently partnered with MICROS Systems Inc., the startup integrated seamlessly with the arena’s own MICROS-based point-of-sale system.

"Centerplate's selection of LevelUp lets us create a fast and easy experience for our guests, while encouraging loyalty through rewards over time,” says Zach Hensley, general manager at Centerplate, in the press release.