Research in Banking, Payments and Financial Services

SourceMedia Research combines a strong technical competency in market research with deep market knowledge and focus, producing insightful reports and series on topics of vital interest to our subscribers, as well as custom B2B research solutions for strategists, marketers, and others seeking in-depth insight into select segments of financial services.

  • Our custom quantitative and qualitative research solutions are designed to produce in-depth market insights to support pre-market/go-to-market, messaging and promotion, brand measurement, benchmarking, and other strategic and tactical decisions as well as driving intelligent data-driven marketing content for thought leadership and lead gen campaigns. Click here to learn more.
  • Our subscription research reports, available for purchase singly or by subscription, draw on surveys probing the activities, experiences and perceptions of C-suite and other senior professionals to assess their responses to fundamental forces changing their industries. Independent and authoritative, each report includes data-driven analysis and actionable insight. Click here to learn more.

Proprietary communities of influential professionals and executives. 
At the heart of our research is the quality and engagement of our unique respondent communities. SourceMedia Research taps respondent pools drawn from among the highly engaged subscribers of SourceMedia’s award-winning B2B brands, including PaymentsSource, American Banker, Bank Technology News, Credit Union Journal, Financial Planning, and more. These communities are deeply engaged with and trust our brands; have a high response rate to our surveys; and, most important, meet our demographic requirements. In each sector, our proprietary databases provide deep penetration across key business lines and at the leadership level (C-level, presidents, partners and principals).

Subject matter expertise. 
SourceMedia’s market knowledge is based on daily engagement with the people, events and trends in our covered markets. Depending on the engagement, our subject matter experts help frame studies and analyze research findings, putting them in context and providing vital perspective that data alone cannot.

Research expertise and experience. 
Our experienced team handles every phase of the process: study design and development; recruitment and screening; respondent management; data collection; field management; data cleaning, coding and tabulation; data modeling, analysis and presentation. SourceMedia is a member of the Market Research Association and adheres to its standards and best practices.

Dedicated team of experts.
In undertaking each custom research engagement SourceMedia assembles a project-specific team drawn, with a dedicated project manager, from our staff of subject-matter experts, research professionals and project management professionals.

Subscription research reports.
The Issues + Actions reports series is published bimonthly under the aegis of American Banker, the banking and financial services industry’s leading resource and sister brand of PaymentsSource. The Issues + Actions reports are produced by the editors in partnership with SourceMedia Research. The reports draw upon a series of current proprietary surveys that probe the activities, experiences, and perceptions of C-suite and other senior-level banking professionals.

Qualified survey respondents are drawn from among our subscribers, and include professionals familiar with (consumer finance, wealth management, mobile banking, personal finance management, etc.) at their institutions. Some 200 senior executives and other decision-makers at U.S. banking institutions of all sizes participate.

The reports assess how financial executives and their institutions are responding to, and capitalizing on, the fundamental forces that are changing the industry. Each provides exclusive and authoritative data-driven analysis and insight on a topic of vital interest to the operation of a banking company. They are designed to inform senior executives, line-of-business leaders, marketers, and technology providers seeking deeper, more actionable industry perspectives, whether as clients or competitors. Topics include mobile banking, personal financial management, regulatory risk management, data and analytics, systems and infrastructure, and social media and marketing.

Report library. 
A complete library of current reports follows. To find out more, contact Linda Posman at (212) 803-8771 or click any report to order online.

Blockchains in Action

Opens APIs: A Banker's Guide

Application programming interfaces allow software programs to talk to each other. They are a potential solution to the current industry standoff over sharing of bank customer data with aggregation sites; in the long term, they could transform how banking is done, making customer relationships less sticky but opening up new revenue models for financial institutions. This paper lays out the basic issues surrounding APIs.

Mobile-Wallet Battle: Where and How Banks Are Placing Bets

Technology companies like Apple and Samsung brought mobile payments to the fore and issues that led the U.S. to lag in mobile wallets have for the most part been settled. This report examines how a core group of banks are establishing themselves as pace-setters in attacking the challenge of remaining "top of wallet" as consumers migrate commerce to smartphones.

Blockchains and Shared Ledgers: A Banker's Guide

How technologies inspired and influenced by bitcoin could reshape financial services, from payments to securities settlement to document preparation and beyond.

Next Mission for Banks in Mobile: Getting the Customer to Go Deeper

Almost all banks have deployed at least a basic smartphone application, but mobile’s transformational impact on the industry is still skin-deep in many corners. Theoretically, customers could do almost all their banking on a smartphone, but a very small minority even come close to doing so. How banks are planning to tackle that next challenge.

Decision by Data: Diving Deeper with Analytics

Data trails and electronic imprints have transformed the way many businesses reach customers, seek opportunities, design products, defend against risk and plan investments. But how far have data and analytics gone in supplanting intuition, rules of thumb, instinct and experience in banks’ decision-making processes? In which activities are analytics the most prevalent, the most desirable, the most challenging to implement?

Network Check: Crosscurrents in Branches and Technology

The macro-level decline in branches belies a much more nuanced reality — many banks below the top tier are actively scaling up and advances in branch technology are achieving deep penetration in the industry.

Regulatory Risk Takes Center Stage

Regulatory risk and security and privacy concerns top bank executives' risk-related worries. The result: Higher spending on staffing and systems and departures from a range of commercial and consumer lines.

Niche No More: PFM Takes Center Stage

Lured by the promise of better insight into consumer needs as well as the potential for cross-sale opportunities, many bank executives are poised to add personal financial management to their consumer offerings.

The State of Mobile Banking: Moving Targets, Shifting Metrics

Mobile offerings have now become nearly universal across the industry, and that banks are increasing budgets to rapidly build out features as new technology emerges. At the same time, unease is evident among executives over the deployment of an ever wider array of services that do not directly generate revenue, although a rough consensus of sorts is forming around what kinds of metrics constitute an appropriate assessment of ROI in this space.

Making Wealth Management Work

While some aspects of the conventional wisdom regarding banks’ entering wealth management are accurate, the reality is far more nuanced. A recent survey of bank executives by American Banker and SourceMedia Research shows that wealth management is on many bank executives’ radars and that the coming years will see increased competition for customer relationships in this arena. This report assesses what exactly bankers mean when they think about “wealth management,” what areas they are targeting, and what hurdles to success they have identified as they seek to buttress their sources of noninterest income.

Bracing for Transformation in Consumer Finance

Economic, regulatory, technological, and competitive pressures have drastically altered the financial services industry, particularly in businesses that touch the American consumer. An analysis by American Banker/ SourceMedia Research shows that the transformation is far from over. Based on surveys of more than 200 financial services executives, this report offers insight into what banks have done to adapt their businesses, and what they’re likely to do next.