Research in Banking, Payments and Financial Services
SourceMedia Research combines a strong technical competency in market research with deep market knowledge and focus, producing insightful reports and series on topics of vital interest to our subscribers, as well as custom B2B research solutions for strategists, marketers, and others seeking in-depth insight into select segments of financial services.
- Our custom quantitative and qualitative research solutions are designed to produce in-depth market insights to support pre-market/go-to-market, messaging and promotion, brand measurement, benchmarking, and other strategic and tactical decisions as well as driving intelligent data-driven marketing content for thought leadership and lead gen campaigns. Click here to learn more.
- Our subscription research reports, available for purchase singly or by subscription, draw on surveys probing the activities, experiences and perceptions of C-suite and other senior professionals to assess their responses to fundamental forces changing their industries. Independent and authoritative, each report includes data-driven analysis and actionable insight. Click here to learn more.
Proprietary communities of influential professionals and executives.
At the heart of our research is the quality and engagement of our unique respondent communities. SourceMedia Research taps respondent pools drawn from among the highly engaged subscribers of SourceMedias award-winning B2B brands, including PaymentsSource, American Banker, Bank Technology News, Credit Union Journal, Financial Planning, and more. These communities are deeply engaged with and trust our brands; have a high response rate to our surveys; and, most important, meet our demographic requirements. In each sector, our proprietary databases provide deep penetration across key business lines and at the leadership level (C-level, presidents, partners and principals).
Subject matter expertise.
SourceMedias market knowledge is based on daily engagement with the people, events and trends in our covered markets. Depending on the engagement, our subject matter experts help frame studies and analyze research findings, putting them in context and providing vital perspective that data alone cannot.
Research expertise and experience.
Our experienced team handles every phase of the process: study design and development; recruitment and screening; respondent management; data collection; field management; data cleaning, coding and tabulation; data modeling, analysis and presentation. SourceMedia is a member of the Market Research Association and adheres to its standards and best practices.
Dedicated team of experts.
In undertaking each custom research engagement SourceMedia assembles a project-specific team drawn, with a dedicated project manager, from our staff of subject-matter experts, research professionals and project management professionals.
Subscription research reports.
The Issues + Actions reports series is published bimonthly under the aegis of American Banker, the banking and financial services industrys leading resource and sister brand of PaymentsSource. The Issues + Actions reports are produced by the editors in partnership with SourceMedia Research. The reports draw upon a series of current proprietary surveys that probe the activities, experiences, and perceptions of C-suite and other senior-level banking professionals.
Qualified survey respondents are drawn from among our subscribers, and include professionals familiar with (consumer finance, wealth management, mobile banking, personal finance management, etc.) at their institutions. Some 200 senior executives and other decision-makers at U.S. banking institutions of all sizes participate.
The reports assess how financial executives and their institutions are responding to, and capitalizing on, the fundamental forces that are changing the industry. Each provides exclusive and authoritative data-driven analysis and insight on a topic of vital interest to the operation of a banking company. They are designed to inform senior executives, line-of-business leaders, marketers, and technology providers seeking deeper, more actionable industry perspectives, whether as clients or competitors. Topics include mobile banking, personal financial management, regulatory risk management, data and analytics, systems and infrastructure, and social media and marketing.
A complete library of current reports follows. To find out more, contact Linda Posman at (212) 803-8771 or click any report to order online.
This feature displays payments industry news and analysis from PaymentsSource sibling brand American Banker. Registration is required; for more information contact customer service.