Institutions that build a framework for how employees will interact with customers, vendors and each other ultimately create exceptional consumer experiences. Institutions that give their staff members the capabilities to carry out the organization’s brand promise ultimately provide consumers with incomparable service. What is a brand promise? It’s a statement an organization makes to consumers, identifying what they should expect from all interactions with the organization. A brand promise is crucial in delivering consumer experiences that go above and beyond expectations. Establishing and cultivating the brand promise takes intention and buy-in from all levels of an organization. Financial institution leaders need to rally their teams around the concept and see it through from idea, execution and evolution to create consistent, exceptional consumer experiences.
Every credit card portfolio, regardless of its maturity, has power stories it is just dying to unleash. Why listen? Because a credit card portfolio can be a community financial institution's most profitable product, generating a high volume to a credit union or community bank’s net income. The data is there. Often, the solutions are, too. With a strategic ear to the ground, cards teams can easily uncover otherwise illusive information and capitalize on the untapped potential of their most lucrative asset.
The hype about big data can distort our view of the arguably more important small data: powerful information capable of delivering real-time insights. While big data is a powerful tool, it is small data that contains the real information - the traces of consumer behavior left behind by their actions taken every second of every day. Financial institutions working to strategically position themselves for success in the big data revolution may want to begin by getting their small data in order.
Areas of focus should include: • Prioritizing capabilities to power data strategies • Enabling faster business decisions by using data • Running big and small data courses of action simultaneously • Going beyond what is visible to the naked eye
The insights that come from the real-time narrow focus of small data allows executives, managers and team leaders to truly see and understand the challenges and aspirations of consumers. These insights give financial institutions instant intelligence that can turn even the most mundane financial task into a highly engaging, personalized moment.
Detectives, prosecutors and district attorneys talk a lot about The CSI Effect, which describes how today’s jurors have a higher standard of proof in criminal cases.
This effect is present across industries, in which decision makers have heightened expectations, even in data analytics. While this can lead to some great ideas being overanalyzed, it also fosters innovation. Maintaining the ownership of you portfolio is imperative to profitability. By looking at data analytics, you can understand not only what has happened but what will happen. I’m confident you will be inspired as you see how a simple review of cardholder behavior has the power to change minds and empower fresh Ideas.
This white paper introduces a new model for payment processing platforms—one defined by Agile Processing technology—that gives issuers the control and flexibility to create, test, and rapidly deploy feature-rich payment programs at low cost.
This paper will help you understand:
- How today's market dynamics are challenging credit card issuers and the technology they rely on
- The obstacles financial institutions face in executing a successful credit program roadmap
- The Agile Processing model, its key attributes, and how it gives control back to issuers
This report provides an in-depth analysis of 22 digital marketing hubs that unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. Download now to get insights for your organization and to find out why Marketo was named a leader.
This ebook covers how financial institutions can embrace marketing automation, social media marketing, content marketing and more to succeed in today’s competitive financial services landscape.
Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Absolute identity proofing is dead. Static data, knowledge-based authentication and increased application friction isn’t keeping the fraud out; it’s just annoying your good customers. Fraud, security, and business managers should use a layered identity assessment approach that relies more on dynamic data and less on static, regulated PII.
An efficient merchant onboarding process begins with an exceptional customer experience. Traditional onboarding processes lead customers through an arduous and frustrating account opening process. This guide will provide you with steps on how to begin automating your underwriting process, strengthen compliance, and improve the overall customer experience.
Most collections shops are data intensive operations, and using modeling and analytics can greatly improve their performance. A recent web seminar sponsored by Collections & Credit Risk delved into the use of techniques such as segmentation, collection simulation and operations modeling to support decision making and achieve better outcomes.
Many bankers and financial professionals share the same view: The way financial institutions manage their customer identities no longer works. Managing user identities over the Internet is an especially flimsy process: Customers are asked to provide a user name and password and they’re in. But as is widely recognized many people use really obvious passwords that they repurpose from site to site.
The collections, risk and credit climate is changing fast in todays uncertain economy. Collection agencies, debt buyers and lenders often are overhauling, not just tweaking, their risk and asset management strategies. Technology adoption is critical and the growing challenge for debt collectors is to quickly pinpoint which investments will offer the best returns. Staying on top of the latest regulatory evelopments is critical. As the evolution of collections and debt buying marches on, executives must make the adjustments needed to help them capitalize on a business boom sure to happen as the economy returns to health.
This special report will cover:
- How can technology help you keep pace with the competition? Where should you invest your tech dollars?
- Capitalize on the economys ups and downs.
- Where are federal and state regulators directing their attention?
- What do you need to know to ensure compliance?
This feature displays payments industry news and analysis from PaymentsSource sibling brand American Banker. Registration is required; for more information contact customer service.