Just Eat Takeaway to buy Grubhub for $7.3 Billion to enter U.S.

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Europe’s Just Eat Takeaway.com NV agreed to acquire U.S.-based Grubhub Inc. for $7.3 billion, in a deal that creates one of the world’s largest meal-delivery companies as the coronavirus pandemic drives a surge in orders.

Amsterdam-based Just Eat Takeaway said it will pay $75.15 per share for Grubhub in an all-stock deal. Grubhub’s share price rose 4% in extended trading to about $62, while the European company fell 13%.

The deal sidelines Uber Technologies Inc., which had been in acquisition talks with Grubhub for months. Political pressure raised questions about whether U.S. regulators would approve such a deal. The two companies had nearly aligned on a price but remained at odds over other issues, including terms of a breakup fee for Grubhub if the deal couldn’t be completed, people familiar with the matter said last month.

Grubhub will launch Just Eat Takeaway into the U.S. market, broadening its already-global reach that includes Australia, Brazil and Canada, in addition to its home base in Europe. Jitse Groen, the Dutch billionaire who created Takeaway in 2000 in his university dorm room, has been looking to expand aggressively over the last year. Less than two months ago, Takeaway received antitrust clearance from the U.K. for its $8 billion acquisition of Just Eat.

Matt Maloney, Grubhub’s chief executive officer, helped start the company in 2004. He first met Groen a few years later. They now describe one another as kindred spirits. “We have the same company on different continents,” Maloney said in an interview Wednesday. “There’s this mutual cosmic alignment.”

In 2013, Maloney led a merger of Grubhub and Seamless to create what was then a dominant food delivery website. But the company has fallen far since then. DoorDash Inc., the current leader in the U.S., and Uber have eaten up market share, leaving Grubhub with 23% as of the end of April, according to market research firm Second Measure.

Food delivery was one of the few parts of the economy to benefit from the spread of the virus this year, thanks to people spending more time at home. Grubhub’s stock is up 39% since the World Health Organization declared a pandemic in March, though it’s still trading at less than half of its peak in 2018.

Profit margins are tight or nonexistent in food delivery due to stiff competition to sign the most popular restaurants and add customers. Gross food sales for Grubhub rose 8% to $1.6 billion in the first quarter, and the company reported a net loss of about $33 million. Uber’s gross bookings for food delivery increased 52% to $4.68 billion in the same period, but the division’s loss also rose.

Analysts have long said the unprofitable model in food delivery is unsustainable and expected consolidation. Grubhub’s largest shareholder, Caledonia Investments Plc, expressed support for the sale. “This was timed really well with Grubhub at a depressed price,” said Will Vicars, co-chief investment officer at the Sydney-based firm, which also owns shares in the acquirer. “It gives Just Eat Takeaway another important profit pool, and they have showed they can win against Uber in markets like Germany and the Netherlands.”

For Uber, losing the deal is a blow to the company’s plan to increase revenue and eventually turn a profit from food delivery. That strategy was especially urgent with the pandemic lifting food delivery while decimating Uber’s main business of ride hailing. The company has cut jobs and side businesses as a result. It was relying on deals to achieve a top position in the markets where it operates.

In an emailed statement, a spokesman for Uber said the company believes the industry needs consolidation but that it’s not interested in “doing any deal, at any price, with any player.”

Bloomberg News
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