Kodak’s latest moment has it joining the cryptocurrency frenzy.

Shares in Eastman Kodak Co. jumped as much as 77 percent after the former camera and film heavyweight said it would launch the Kodakcoin, “a photocentric cryptocurrency to empower photographers and agencies to take greater control in image rights management.”

The move comes as investors snap up virtually any asset related to digital coins or the blockchain technology that underpins them — no matter how tenuous the tie. Microcaps previously involved in sports bras, fruit juices and teas have made the move and been rewarded with spikes in their share prices.

Kodak signage
Bloomberg News

Bloomberg News