Alok Gupta

Alok Gupta

Alok Gupta is a Principal with The Cambridge Group, the growth strategy consulting firm that is part of Nielsen. Gupta is based in New York and focuses on developing demand-driven growth strategies for financial services companies in the Retail Banking, Payments, and Brokerage/Wealth Management sectors.
  • PayThink The Payments Industry Needs Dynamic Pricing

    Alok Gupta
    Alok Gupta
    Principal The Cambridge Group
    As anyone who has purchased an airline ticket online can attest, published prices are a relic of days gone by. Adjusting prices in real time to reflect continuous changes in consumer demand and changing understanding of underlying supply costs—or dynamic pricing—has become increasingly common.