Merchants are facing consumer lawsuits stemming from the introduction of EMV-chip card security at the point of sale in the U.S., exposing the issues many stores must contend with now that they are held liable for fraud and chargebacks.
As merchants prepared to swap out their aging magstripe terminals for modern EMV card readers, acquirers hoped that this widespread demand for equipment would flood ISOs with revenue. But instead, some are finding EMV simply added to their expenses.
It used to be that chargebacks were just another cost of doing business. But with the e-commerce world growing by leaps and bounds, online merchants are experiencing a corresponding spike in chargeback rates that's eroding their bottom lines and jeopardizing their merchant accounts.