Dave Yohe is head of corporate marketing for BillingTree. He's responsible for marketing, public relations, analyst relations and events for BillingTree, an electronic payment platform that serves collections, auto finance, utilities, healthcare and other industries.
APIs allow businesses in every market to make payments online, quickly extend their own payment functionality and roll out new features with minimal effort, writes David Yohe, vice president of marketing at BillingTree.
Offering consumers more extensive ways to shop and pay whenever, wherever and however has become a competitive advantage for retailers. So what can the accounts receivable management (ARM) Industry learn from the retailers clamoring to provide their customers with a perfect "omnichannel" experience?