The sessions are interactive, and viewers can purchase products at any time during the session by clicking on a small product window and making a purchase with an app such as Alipay, says Azoya International's Franklin Chu.
Trends in China such as mobile payments, omnichannel shopping and social commerce show us what a post-coronavirus world could look like for brands and retailers in the U.S., says Azoya International's Franklin Chu.
The 2019 outlook for China’s cross-border e-commerce sector remains positive due to strong consumer demand, favorable regulations and tech-savvy shoppers’ interest in convenient mobile pay options, writes Franklin Chu, managing director for Azoya USA.
Given Chinese consumers’ appetite for U.S. and foreign brands, retail companies planning to participate in this year’s holiday sales in China should consider capitalizing on China’s huge holiday sales by adopting mobile pay and influencer marketing and by emphasizing quality and authenticity, according to Franklin Chu, managing director for Azoya USA.
Adapting to Chinese consumers’ expectations of mobile pay options can help international retailers remain relevant and competitive by offering an easy, smooth, and interactive customer experience, writes Franklin Chu, managing director for Azoya USA.
Retailers should also notice that each transaction with customers contains more than the currency, it contains the potential opportunity to establish a relationship, writes Franklin Chu, managing director of Azoya International.
The cashless society is no longer just a feast for the 527 million Chinese mobile payment users, but to anyone with a solid digital footprint, according to Franklin Chu, managing director for Azoya USA.
For retailers, WeChat’s hyperactive and massive user base is a goldmine, but mini-apps don't solve the most prominent demand of retailers: to acquire and retain new traffic, writes Franklin Chu, managing director of Azoya International.
With close to 900 million monthly active users, WeChat is the most popular social app in China, supporting real-time messaging, social networking, e-wallet and many other functions, writes Franklin Chu, managing director for Azoya USA.