Hendrik Laubscher

Hendrik Laubscher is the marketplace research director at Buy Box Experts.
  • PayThink Amazon Go's serving Amazon, not innovating retail

    Hendrik Laubscher
    Marketplace Research Director Buy Box Experts
    Amazon Go provides Amazon with the opportunity to market testing and do advertising on a new group of customer that are not Prime customers or regular Amazon shoppers. The Go Store essentially become a retention and customer acquisition channel for Amazon, writes Hendrik Laubscher, marketplace research director at Buy Box Experts.