John Parker

John Parker

John Parker is a Director with The Cambridge Group, the growth strategy consulting firm that is part of Nielsen. He supports clientele development efforts and advises Cambridge Group teams on helping clients achieve� improvements in financial performance. He has also served as�Chief Marketing Officer of Zurich's North American Commercial business division, as well as over 20 years in consulting.
  • PayThink The Payments Industry Needs Dynamic Pricing

    Alok Gupta
    Alok Gupta
    Principal The Cambridge Group
    As anyone who has purchased an airline ticket online can attest, published prices are a relic of days gone by. Adjusting prices in real time to reflect continuous changes in consumer demand and changing understanding of underlying supply costs—or dynamic pricing—has become increasingly common.