To remain competitive, retailers must always have one eye on the future. Mobile wallets offer a strategic platform for retailers to harness and promote emerging payment models, writes Julian Wallis, retail director at Rambus.
Younger consumers are more willing to shop around compared to previous generations, and the on-demand economy means there is an expectation of instant gratification, writes Julian Wallis, retail director at Rambus.
Mobile scan-and-go technology can redefine the in-store model for retailers by delivering the "just walk out" experience popularized by Amazon Go (and increasingly demanded by consumers) in a way that is viable, scalable and profitable, according to Julian Wallis, retail director at Rambus.
It’s not a question of "if" mobile contactless and camera-based payments will become the norm – it’s a matter of "when," writes Julian Wallis, East Kilbride, U.K.-based sales director in the payments group at Rambus.