The loyalty key fobs that reside alongside car and house keys on a chain is rarely discussed in the plastic card market, but has nonetheless undergone a revolution in recent years. Certainly in the U.K., their popularity has soared.
NFC mobile payments continue to grab headlines, but to really drive uptake and ensure full market coverage, combining contactless cards with next-gen mobile banking apps is surely the right way to go for new banks.
The U.K.s retail spending in the first three months of 2015 was 2.8% higher than the same period last year earlier. But despite the rosier outlook, consumers trust in the banking industry is yet to return, together with their desire to use credit cards.