Tom Caporaso is CEO of Clarus Commerce, which provdes e-commerce and subscription commerce solutions. It powers Freeshipping.com, and customizes programs such as Return Saver and MasterCard's two-day shipping program.
Grocery has been in Amazon’s sites for years. It’s very appealing because shopping volume and frequency is high, but the margins are low, and the logistics are difficult because of spoilage, writes Tom Caporaso, CEO of Clarus Commerce.
In a world where consumers are tuning out TV ads easier than ever before with streaming services like Netflix, the e-commerce giant is giving advertisers a new platform to be in front of millions of people who like to shop, writes Tom Caporaso, CEO of Clarus Commerce.