Card Market Insights For Credit Unions
4:00pm - 4:45pm

Credit union membership has experienced higher growth than the industry itself. This has been driven by a strategic focus on providing greater access to creditworthy members. It is crucial for credit unions to understand how their members perform on cards issued by them and by different issuers serving the card market. While national card issuers dominate overall market share, regional banks are focused on winning a larger wallet share of cardmembers they serve within their footprint. Credit unions have recently begun to prioritize value proposition to monetize on loyalty within their membership base.

In this session, we will uncover card market insights for credit unions focused on growing their card portfolio:

  1. What underwriting trends do we observe for different issuer segments (national, regional, credit unions and finance companies) serving the card market?
  2. How different are the account management strategies, in terms of credit line assignments and wallet share, for these specific card issuers?
  3. How does credit performance differ for issuers serving the credit card market?

These insights will allow credit unions to cater to their members with relevant card value proposition, credit lines, and assess where they have opportunities to grow or curtail risk.