CARD FORUM: TRANSFORMING CARDS & PAYMENTS
CARD FORUM: TRANSFORMING CARDS & PAYMENTS

Card Forum is built exclusively for card and payment executives at the industry’s leading issuers, networks, retailers and innovators. The program includes cutting edge insight from the industry’s most admired and innovative institutions.

Card Forum 2018 is designed to help you increase program performance to offset downward pressure on interchange, create loyalty campaigns that grow customer spend and engagement and stay well ahead of technological innovation. Between today’s increasing number of mobile payment platforms, evolving security threats and pressure to stay two steps ahead of changing customer behaviors, issuers are faced with both critical decisions and terrific opportunities for gaining wallet share. Card Forum will help you prepare for the changes ahead to ensure you make the most of these opportunities.

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    The Card Forum program is designed to keep you ahead of an every changing industry and position your firm to succeed in tomorrow’s card & payments environment. Download the brochure today to learn more about what to expect at Card Forum 2018.

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FEATURED SPEAKERS
FEATURED SPEAKERS
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DEMO PRESENTERS
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INTERESTED IN BEING A SPEAKER, SPONSOR OR SHOWCASING YOUR PRODUCT?
Schedule at a Glance
Schedule at a Glance

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Presented by:
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Women's Payment Preferences
4:45pm - 5:30pm

The media is awash with stories on the boom in mobile commerce, Millennials’ usage of P2P payments and the current credit card rewards arms race. However, banks and payment providers often struggle as they attempt to mine potential opportunities with a “one-size-fits-all” model. The reality is that within the evolving payments landscape there are significant differences in how men and women approach financial services and pay for purchases. For example, women are more likely to own a store branded credit card then men and among private label card owners, men tend to own just one card vs. women who tend to own multiple cards.

In this session, we explore how women approach payment products and the potential marketing opportunities they represent:

  • Are women better candidates for credit card balance transfer programs than men?
  • Is gender a bigger factor in the preference decision for using debit cards at POS over age and income?
  • What types of credit card rewards resonate most with women?
  • Among existing premium reward card cardholders, e.g., Chase Sapphire Reserve and Amex Platinum, who is a greater attrition risk – men or women and why?