CARD FORUM: TRANSFORMING CARDS & PAYMENTS
CARD FORUM: TRANSFORMING CARDS & PAYMENTS

Card Forum is built exclusively for card and payment executives at the industry’s leading issuers, networks, retailers and innovators. The program includes cutting edge insight from the industry’s most admired and innovative institutions.

Card Forum 2018 is designed to help you increase program performance to offset downward pressure on interchange, create loyalty campaigns that grow customer spend and engagement and stay well ahead of technological innovation. Between today’s increasing number of mobile payment platforms, evolving security threats and pressure to stay two steps ahead of changing customer behaviors, issuers are faced with both critical decisions and terrific opportunities for gaining wallet share. Card Forum will help you prepare for the changes ahead to ensure you make the most of these opportunities.

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    The Card Forum program is designed to keep you ahead of an every changing industry and position your firm to succeed in tomorrow’s card & payments environment. Download the brochure today to learn more about what to expect at Card Forum 2018.

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Presented by:
Presented by:
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Rebecca Wooters
Managing Director, Head of Global Cards Customer Experience Digital and Journey Strategy, Citi

Rebecca Wooters is the head of Global Cards CX Digital and Journey Strategy for Citi Cards and Cross LOB responsible for leading Customer Experience by driving Customer loyalty and engagement through a cross-channel strategy with a focus on the shift to Digital, primarily Mobile. Her role is responsible for leading the evolution of the Cards Servicing Journeys overall digital experience across mobile apps, messaging and browser experiences as well as taking an omni channel approach, and owning full end to end product accountabilities across channel and dimensions (people, process, policy, technology). Leveraging a customer-centric, data informed process, the team has several key areas of focus: digital analytics and performance, core digital and omni channel experiences for a specific product set, and setting the standards and practices that will accelerate digital & customer experience innovation across Cards globally. Implementation of projects which influence progress is ensured through a team who leads governance standards, formal project prioritization and customer launch readiness informed by Customer insights and benchmarking as well as journey decomposition of Customer “moments of truth.”
She earned her bachelor’s degree from Texas A&M University and her MBA from University of Texas at Dallas.

In 2014, Rebecca was named Dallas Top 25 Women in Business as well as named McKinney’s Top Women in business in 2011 for her contributions both to the non-profit and corporate community.

In 2013, Rebecca was featured in Dallas Child’s Mom Next Door for her extensive volunteer work for the American Lung Association in addition to balancing the life of Mom and business woman.

http://www.dfwchild.com/features/874/Rebecca-Wooters

Rebecca is the President of the leadership board for the American Lung Association. In 2009, Rebecca was honored as “Volunteer of the Year” for her volunteer efforts.

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