AI and Analytics: Reimagining Loyalty Programs

2:15 p.m. - 2:45 p.m.
The competition to become consumers’ top of wallet card has never been more heated. In this session we share insights on the critical factors influencing the U.S. consumer’s payment choices; and explore the application of AI, big data and personalization to deepen engagement. We learn how to design benefits and redeeming experiences that tap into our customer’s natural instincts for competition, simplicity and curiosity.