Building a Card With Rewards Points to Support Small Businesses

4:00 p.m. - 4:30 p.m.
Oftentimes, banks launch “new” card products designed for small businesses by making only slight adjustments to consumer card programs and providing a new name, rather than building a card offering with a rewards program focused on small businesses’ needs from scratch. Co-collaboration sessions and focus groups involving small business owners are valuable tools to understanding their preferences. This session will address the keys to offering small business owners a rewards program that they truly value.