CARD FORUM: TRANSFORMING CARDS & PAYMENTS
CARD FORUM: TRANSFORMING CARDS & PAYMENTS

Card Forum is built exclusively for card and payment executives at the industry’s leading issuers, networks, retailers and innovators. The program includes cutting edge insight from the industry’s most admired and innovative institutions.

Card Forum 2018 is designed to help you increase program performance to offset downward pressure on interchange, create loyalty campaigns that grow customer spend and engagement and stay well ahead of technological innovation. Between today’s increasing number of mobile payment platforms, evolving security threats and pressure to stay two steps ahead of changing customer behaviors, issuers are faced with both critical decisions and terrific opportunities for gaining wallet share. Card Forum will help you prepare for the changes ahead to ensure you make the most of these opportunities.

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    The Card Forum program is designed to keep you ahead of an every changing industry and position your firm to succeed in tomorrow’s card & payments environment. Download the brochure today to learn more about what to expect at Card Forum 2018.

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Schedule at a Glance

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Presented by:
Presented by:
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Farrell Hudzik
Senior Vice President, Enterprise Customer Engagement, Synchrony Financial

Farrell is the SVP of Enterprise Customer Engagement, Synchrony’s data driven journey design and delivery organization. Farrell and her team of strategists, functional subject matter experts, designers, and agile developers are living the enterprise vision to “Transform the Customer Experience across Synchrony Financial; deepening relationships by leveraging the power of data analytics and technology to optimally engage all of our customers.”

Farrell has spent her career at the intersection of Financial Services and Retail. She came to Synchrony from Accenture Interactive where as a Managing Director she led Financial Services in North America and their Global Loyalty Practice. Farrell began her career in CRM with Andersen Consulting and Bank of America and then spent over a decade with digital, marketing and design agencies focused on customer experience, advanced personalization, service design, customer acquisition, strategy, and business development.

Farrell holds a Bachelor’s degree in English from Colby College. She lives in Charlotte, NC, with her husband, Steve, and two children, Eli (9) and Avery (7).

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