Headquartered in Seattle, Switch creates cardholder experiences that drive cards to Top of Wallet®. CardUpdatr™ is an issuer-branded web and mobile browser application that updates any card where cardholders pay online. Without the need of developmental resources, CardUpdatr increases online card circulation, transaction volume, and brand loyalty to financial institutions.
CardUpdatr™ is an issuer-branded web and mobile browser application that updates any card where cardholders pay online, bringing immediate increased card circulation, e-commerce usage, and brand loyalty.
What makes your company or product great?
CardUpdatr brings the power of Switch’s core payments provisioning platform, CardSavr®, to any card portfolio without the need for in-house development resources. The app is designed to be a functional tool offered to cardholders using an issuer-branded vanity URL through a variety of issuer marketing, reissuance and card usage programs. For the first time in the payments industry, card issuers are now empowered with a fast, yet simple way, to provide a truly frictionless card-on-file updating experience and update any type of card where cardholdes pay online.
What key challenge does it solve?
Solving chronically painful card services issues by addressing both cardholder dissatisfaction from the tedious process of updating accounts and revenue losses associated with card reissuance.