PAYTHINK: THE PREMIER BANK-FOCUSED FORUM
PAYTHINK: THE PREMIER BANK-FOCUSED FORUM

PayThink is focused on the rapidly changing, inter-connected markets of debit, credit, mobile, prepaid and digital payments. As we move toward a cashless society and payments become less visible, PayThink provides payments executives with forward-thinking ideas and strategies to ensure banks maximize their opportunities to become the default payment method, and keep abreast of innovations in credit scoring, faster payments, analytics, security and fraud detection.

Featured Speakers
Featured Speakers
Content Tracks
Content Tracks
Schedule at a Glance
Schedule at a Glance
Find Out More
Find Out More
  • PLAN YOUR STAY

    Arizona Biltmore

    • 2400 East Missouri Avenue

    • Phoenix, AZ 85016


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FAQs
FAQs
    1. What is PayThink anyways?

      • PayThink is the premier bank-focused forum to hear from leading debit issuers, mobile payments mavens, prepaid executives, merchants and merchant acquirers on the strategies that are going to be driving growth in 2018. It is the place to see innovative startups and solution providers demonstrate the best of today and tomorrow's capabilities.

    2. Who are the organizers of the event?

      • PayThink is brought to you by SourceMedia, publishers of PaymentsSource, American Banker, and Bank Technology News and a number of other financial services industry publications.

    3. Who will attend PayThink?

      • Bank Card Issuers, Credit Unions, Networks, Merchants, Government Officials and Solution Providers.

Presented by:
Presented by:
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samantha Paxson
Samantha Paxson
Chief Marketing and Experience Officer, CO-OP Financial Services
samantha Paxson

As Chief Marketing and Experience Officer for CO-OP Financial Services, Samantha Paxson is the architect of the company’s go-to-market strategy, managing the ways CO-OP’s brand experience is delivered through message, product and value chain. She is also the founder of THINK by CO-OP, an innovation content platform empowering the evolution of mission-driven financial services.

Paxson focuses on the intersection of technology, creativity, purpose and experience to continually evolve the organization and meet the needs of the market. She believes in intraprenuership: innovating on the space between functional areas, where business truly happens. Brokering tight relationships, processes and overall approach between strategy, product, sales, marketing and technology teams has helped make CO-OP one of the most admired and transformative financial tech companies. Known for brand growth, Paxson helped boost and secure a 15 point Net Promoter Score (NPS) hike, transformed the marketing function to be content- and digitally-driven, created the largest industry following for her organization on Twitter and Facebook, introduced the User Experience (UX) function to product and operations teams, and increased engagement and lead generation by 72 percent in one year.

Her work has been covered in Huffington Post, Inc, Entreprenuer, U.S. News & World Report, Women Worldwide and the Amazon Best Seller, “How to Launch a Brand.” She has been a featured speaker at events ranging from PayThink, Children’s Hospital Los Angeles (CHLA), THINK and the University of Southern California (USC). She has negotiated brand partnerships with aligned organizations like Yoobi, IDEO and consultancies with THINK contributors.

Her background includes working in international public relations and managing accounts in the technology, automotive, hospitality, action sports and the financial services space. Paxson is a graduate of USC with a degree in Journalism and Social Sciences. She is also an advisor to the OpenIDEO Challenge on “Financial Empowerment”, a board member of USC Credit Union and a Credit Union National Association (CUNA) committee member on Marketing Awareness.